Airlines in Australia

Airlines in Australia

A STRATEGIC ANALYSIS REPORT



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Content



1. Executive Summary 3



2. PESTEL Analysis 4



Political 4



Economic 4



Social 4



Technology 4



Legal 4



Environmental 5



3. SWOT Analysis 6



Strengths 6



Weaknesses 6



Opportunities 6



Threats 6



4. Competitive Analysis 7



a. History and competition/joint ventures 7



b. Industry size, routes, hubs and passenger numbers 9



5. Financial data 2008 14



6. Jetstar 15



New Mission Statement 15



New Value Statement 15



Strategic Objectives 15



Key Strategies 15



1. Executive Summary



In this strategic analysis report I as senior manager of Jetstar have developed PESTEL analysis, SWOT analysis, competitive analysis, created new mission and value ... Show more content on Helpwriting.net ...|

|Increasing number of destinations |Economic crisis – people saving and not spending for travelling|

|Increasing number of planes |Natural disasters – Islands volcano, earthquakes, tsunami |

|Increase frequency of flights |People worried about safety – terrorist attacks, diseases |

|Increase marketing |(swine flu, H1N1 influenza) |

|Improve technology |People using more other kinds of transport – cars, buses, |

| |trains |



4. Competitive Analysis



At the moment Australian passenger airline industry is dominated by thee large domestic carriers: Quantas, Jetstar and Virgin Blue.



a. History and competition/joint ventures



Jetstar



Jetstar Airways is an Australian

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