Amazon 's Diversification Strategy Analysis

Amazon 's Diversification Strategy Analysis

Amazon's diversification strategy Diversification strategies involve broadening the scope of an organization across different products and market sectors. It requires an organization to explore new experiences and knowledge outside its existing markets and products (Business Case Studies). Strategic management is a business concept that consists of strategy analysis, creation, implementation and monitoring, used by organizations in order to achieve and maintain a competitive advantage (as cited by Jurevicius, 2013). The following parts discuss Amazon's strategy with a focus on the company's competitive advantage and its customers. Amazon's Global Strategy Amazon has been able to maintain sustainable competitive advantage because the company has adopted cost leadership, differentiation and growth strategies. Cost Leadership Low cost leadership is pursued by Amazon by differentiating itself primarily on the basis of price. Amazon's goal is to become customer – centric, aiming to offer a wide range of products with lower prices and convenience to its customers. It can be seen that the company believes offering low prices and focusing on customers are fundamental to Amazon's success. Over the time, Amazon seeks to mitigate the costs in order to lower the prices through achieving higher sales volumes. The company also finds many ways to negotiate to obtain better terms with their suppliers, and achieving better operating efficiencies. Amazon always ensures that they maintain

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