Current Marketing Strategy Paper

Current Marketing Strategy Paper

12. What is the current marketing (functional) strategy? Alcoa's current marketing strategy is working to shed underperforming parts of the company and decrease employees. So far, Alcoa has divested from assets in Europe and South America, and cut 8000 employees. Alcoa believes this will help to focus on new products such as R & D for improved aluminum for aerospace and automotive industries. 13. What is the financial position and (functional) strategy of the organization? Alcoa just finalized a split in the company, which will allow for targeted investment opportunity. (Reuters 2016) Alcoa will continue to work on smelting and refining and the new company, Arconic Inc. will focus on products for the automotive and aerospace industries. In this way they hope to pull the profitable side of the business out and work to expand it. Focusing on R & D will help Alcoa plan ... Show more content on Helpwriting.net ...What are the current strategies in other functional areas such as HR and info systems? Alcoa has lain off 8000 workers in order to reduce overhead costs, as well as closing smelters. They have also worked to reorganize their operating structure for greater efficiency. Alcoa has been working on employee incentives, recruitment and retention. 16. What strengths exist for the organization? Alcoa has the opportunity to work on R&D such as the inert anode. "The U.S. government has been giving considerable support to the U.S. aluminum companies' attempts to achieve success with the inert anode, which would not only improve efficiency, but also reduce carbon emissions". Being number one has advantages, as Alcoa has a name brand they can capitalize on with their

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