Essay Marketing Plan for Tax Service Business

Essay Marketing Plan for Tax Service Business

Express Tax Services Marketing Plan

Group E



Executive Summary 4

2.0 Situation Analysis 4

2.1 Market Summary 5

2.1.1 Market Demographics 5

2.1.2 Market Needs 6

2.1.3 Market Trends 7

2.2 SWOT Analysis 8

2.3 Competition 9

2.4 Product Offering 10

2.5 Keys to Success 11

2.6 Critical Issues 11

3.0 Market Strategy 11

3.1 Mission 11

3.2 Marketing Objectives 12

3.3 Financial Objectives 13

3.4 Target Markets 13

3.5 Positioning 14

3.6 Strategies 14

3.7 Marketing Mix 14

3.8 Marketing Research 17



4.0 Financials 17

4.1 Break–Even Analysis 17

4.2 Sales ... Show more content on Helpwriting.net ...Customers typically stem from small retail operations, family–owned restaurants, and other privately owned businesses.



Geographics Target area usually consists of customers residing in Anytown, NC and neighboring towns. However, with the use of the Internet and our customer call center, Express Tax Service has the capability to serve customers throughout the United States.



Behavior Factors

Customers value their time and money and are seeking a fast yet affordable method of having their taxes prepared.

Customers are seeking the expertise of a tax professional in maximizing the refund or minimizing the debt.

Customers have busy lives and want to minimize the time needed to prepare their taxes and the time to receive their refunds.

Online tax preparation customers are familiar with the use of the Internet and feel comfortable answering the question posed to them when preparing their taxes.

2.1.2 Market Needs

Express Tax Services provides the customer with the peace of mind of knowing their taxes have been prepared professionally and they will receive the maximum refund amount or have any tax obligations minimized through professional and accurate preparation. Clients value their time, resources and money and want to receive the best services offered for the most affordable price. Clients realize the professionalism and stellar customer service offered by Express Tax Services is difficult to replicate.



2.1.3

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