Executive Summary of Amazon

Executive Summary of Amazon

Competitive Strategy LB5206 Amazon.com "Live" Case Study
Table of Content
Table of Content 2
Executive Summary 2
Corporate Culture 3
Industry Analysis through Porter's Five Forces 5
Competitors for amazon.com 8
SWOT Analysis of Amazon 9
Difficulties faced by Amazon.com 12
Competitive Strategies 12
Recommendations 14
General References 15
Executive Summary
Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly. The company was started in year 1994. Bezos started operating the ... Show more content on Helpwriting.net ...According to Bezos, the company tries to solve a very hard problem by understanding how can they serve the consumer better and thus try to convert the problem into straight forward problem. When Bezos started his business, there were different reviews about this business like they say that they don't have their own products but they sell other companies products, so they are a hindrance to innovation for other companies. There were many negative reviews about the company being posted on their website but Benzos wasn't concerned about those comments. Acc to Bezos, amazon.com doesn't make money when they sell, but they make money when they help customers in choosing the product they want to buy. According to Bezos, as the company grew from nothing to a successful organization you not only figure out how to do but what to do. And this happens as the company grows from a one many company to large company. So as the company grows bigger you figure out different ways to convince consumers. (Gregory T. Huang. (2010))
Industry Analysis through Porter's Five Forces
Porters five forces will help us in analyse the industry amazon.com is in. Five Forces which will be analysed will be Threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threat of substitute products Intensity of rivalry among competitors Threat of new entrants Threat of entry is either low or

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