History Of The National Retail Federation

History Of The National Retail Federation

The National Retail Federation is the Nation's largest retail group with over 18,000 member–companies. The NRF represents 1.6 million companies and over 24 million employees. It makes sense since retail is one of the largest industries in the world. Retail accounts for 1 in 4 jobs in the United States and contributes over 2.6 Trillion to the annual GDP. The NRF has several different things it does, like many other special interest groups. It mainly serves as a voice for the retail industry. With over 10 different interests residing in fields from Chain Restaurants, Finance and Global Issues, to Legal, Small Business, and Technology. They are a voice for every type of retail, and anything that is directly affected by retail. Since their ... Show more content on Helpwriting.net ...Patrick's Day, Super Bowl, Tax Returns, Valentine's Day, and the Holiday Season.). One of the biggest reasons they do this is to provide a tangible service for their due–paying members. While members do see value in the NRF's lobbying, it is very hard to measure and really see results from most of the time. Like many other interest groups, this is the NRF's way of staying afloat and paying those who lobby. That is why due–paying members are crucial to the NRF, this is their main source of income. Along with that, the NRF is also funded by large conferences and events. The conferences they host are some of the largest n retail with over 40,000 attendees. Another reason the NRF puts out these reports and hosts events is to gain recognition and create a reputable strong name. In today's world if a business does not have a name for themselves, they can not succeed. The NRF recognizes how crucial this is. If they want to properly lobby and advocate for retail, they must have some authority when going to government officials.

This leads us to the lobbying side of the NRF. The group lobbys for retail, and everything that affects it. The NRF breaks down into different specific areas to lobby for. With over 60 departments/ committees, they cover a broad range of things. Some of the very specific groups lobby for: protection against patent trolls, consumer credit issues, postal issues, supply chain, and support for the Americans with Disability Act. The NRF has a

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