Influence Of Globalisation On Western Culture

Influence Of Globalisation On Western Culture

Globalisation is the "process of interaction and integration among people, companies and governments of different nations". This subsequent process has led to the erosion of cultural diversity and language, whereby Western culture and ideals have extinguished other beliefs and practices, ingraining the idea that western is 'best' and other ways of living are immoral or unethical. This wide scale homogenisation has allowed extremist groups such as ISIS to take advantage of the impressionable or naïve, as well as encouraging hazardous global ties and bigotry within the global community.



Due to the globalised world we live in, western culture and ideals have begun to erode and homogenise cultural diversity and language. Applications such as 'Emoji' have allowed people from vast corners of the word to communicate, despite not sharing a common language. Although this seems as it is a positive thing, it wasn't until last year when Apple introduced cultural diversity (such as the inclusion of a spectrum of skin colours, and cultural symbols). This is immensely detrimental to those who are not represented, as it inadvertently shows them that who they are and what they believe is not as important or valued in the western world. But even with this new apparent cultural acceptance, Apple has shown with Emoji's, that western ideals are still very much interlaced in the application. In the 'travel and places' section, the only non–western landmark pictured is a singular mosque. This

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