Safe Night Out Aesop

Safe Night Out Aesop

Aesop has written a multitude of sticky stories – The Boy Who Cried Wolf, The Tortoise and the Hare, The Wolf in Sheep's Clothing – just to name a few. In common, these tales are carefully encoded with concrete imagery. From the many sticky works that Aesop wrote, the power of vivid and tangible topics is demonstrated by the mere fact that Aesop's tales have been told for over 2,500 years and are still prevalent today.
The Nature Conservancy (TNC), for example, also capitalized concrete ideas in order to help protect environmentally precious land by using perceptible words and ideas. Instead of using directional language to describe an area, they named it Mount Hamilton Wilderness so that people should definitively identify the location. ... Show more content on Helpwriting.net ...Likewise, the Velcro Theory of Memory claims that rather than storing memory like a filing cabinet, like Velcro, remembering things is like the two sides pressing together as the brain hosts a multitude of loops and hooks.
Consider Jane Elliott's explanation of the assassination of Martin Luther King, Jr. to her third–grade classroom. To make the abstract idea of racism concrete, she separated brown–eyed children from blue–eyed children, proclaiming that the brown–eyed children were superiors. After the children experienced concrete racism, Elliott switched the roles of two groups and further demonstrated the concreteness of racism.
Altogether, in order for ideas to be sticky, they must be concrete. As with Stone Yamashita's capitalization of concrete techniques to develop a partnership with Disney, ideas must be concrete for novices and more complex for experts. Likewise, as with Kaplan, ideas need to be realistic and "fleshed out." In short, like General Mills' and the Saddleback Church's sticky ideas, people are attracted to concrete ideas – they just stick better.
Heath, C. & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die [Kindle Version]. Retrieved from

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