Success And Sustainability Of The Boot Camp Fitness Club
There are numerous health and fitness competitors located in the Monroe, LA area. It will be critical for our business to fully understand these competitors for the success and sustainability of the boot camp fitness club offering nutritional workshops. This paper will identify various characteristics of a major competitor, Planet Fitness, including its strengths and weaknesses. Furthermore, based on this external analysis, opportunities and threats in the environment of our new business will be discussed to have a greater awareness on how to create a competitive advantage in the Monroe, LA region.
Competitor Analysis
There are two Planet Fitness locations in the Monroe area. The gym that is open 24 hours, 7 days a week is located at 1205 Lamy Ln. A second location with more limited hours of operation is located at 119 Constitution Dr. The gym is designed to be a place for the average fitness consumer, which totals 85% of the population in the United States (Morell, 2015). Planet Fitness does not specifically cater to the extreme fitness guru's or body builders. The company's mission statement involves creating a unique and comfortable environment where building an active lifestyle can be achieved. The company is based out of New Hampshire and opened its first location in 1992. However, the gym did not see major growth until 2003 when it made the decision to franchise. Planet Fitness has now grown to include over 1,000 locations and claims to have more than 7
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