Swot Analysis Of Abu Dhabi Mall

Swot Analysis Of Abu Dhabi Mall

1. Mission statement:

Abu Dhabi mall prides itself in providing an unrivaled shopping experience made of a wide and diversified offering in an extremely convenient set–up.



2. Problem statement:

How to have more people visit Abu Dhabi Mall



3. Situation Analysis:

SWOT Analysis

1– Strength:

a. Perfect location.

b. Hypermarket present in the mall,

c. Availability of charging stations.

d. Electronic mall guide next to escalators and elevators on all floors.

e. Spacious area.

2– Weaknesses:

a. Slow elevators.

b. Not enough seating areas.

c. Floors need maintenance.

d. No zoning of categories.

3– Opportunities:

a. Attracts tourists.

b. It's a popular destination for shoppers in Abu Dhabi.

c. It's located next to two popular hotels.

d. Hosting of events.

e. They ... Show more content on Helpwriting.net ...Goals and objectives:

Create awareness through commercials, word–of–mouth, local press coverage and promotions, you want to whole town knowing about you.

To make it simpler for guests to discover their way around the shopping mall.

To Introduce reliable opening hours.

To go for a reliable state of customer service.

To guarantee that the mall is a protected spot for guests.

To guarantee the most astounding principles of cleanliness over the entire shopping mall.

To state and promote the elements of the retail offer as one shopping destination.

To actively market the shopping mall as the regional shopping center of choice.

To improve signage and navigation so that the shopping area can be easily located.

To increase the overall attractiveness of the shopping mall.

To encourage one–time shoppers to return and new customers to visit for the first time.

To challenge perceptions that parking is hard.

To challenge perceptions that accessing the mall is difficult.

Plan, research and produce a city center shopping area marketing and PR plan.

Create excitement, the events should be luring enough to win over the cynics. In case you're conveying something new to town.



5.

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