The Importance Of Co-Presence In Radio Broadcasting

The Importance Of Co-Presence In Radio Broadcasting

Radio broadcasting has become an influence in contemporary times as it is a way of communication to a wider audience. Through radio broadcasting, we are introduced to a variety of components, different music genres, currents events both locally and internationally, competitions, free giveaways and live interactions between presenters and listeners. However, it is the idea of co–presence that is stimulated through these components in which makes radio broadcasting exciting to listen to and engage with. The realm of co–presence within radio broadcast has defined how the audience is actually listening to their preferred radio stations. In this essay will discuss and break down concepts such as intimacy, liveness and the implied audience that define the hegemony of co–presence with in radio broadcasting as described by Hugh Chignell's in his text, Key Concepts in Radio Studies (2009). This essay will also be focusing on how the Mai FM breakfast show, Mai Mornings (2017), deliver Chignell's concepts in order to understand the importance of co–presence. Mai FM is a hip hop and RnB station that is broadcasted all over New Zealand, and throughout the radio station, Chignell's concepts are highlighted. Scholarly references will also be included throughout to shape the argument.



Mai Mornings breakfast radio show and the overall show itself establishes a sense of co–presence through the idea of intimacy. In Hugh Chignell's text, the role of the concept of intimacy was important to

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