Photoshop in Business and Society

Photoshop in Business and Society

Businesses have countless applications for the computer software known as Photoshop. The software is such an integrated part of society that businesses and scholarly articles assume people have prior knowledge of what it is and what it does. Photoshop is defined by Oxford as trademarked digital image–editing software to alter photographic images. It is an industry standard for digital graphics and has many applications to various businesses and media. Lev Manovich wrote in Inside Photoshop that to count up the number of options in Photoshop and then count all the options each option subsequently contains, that the total number of options the software allows for would be in the thousands. Professionals in media, education, research, and many businesses utilize the software. However, there is controversy surrounding the use of Photoshop in advertisements that edited models to unrealistic levels, because of the impact those images have on society. Nonetheless, Photoshop is widely used and has revolutionized business and integrated into many industries not limited to media or photography. Photoshop has a brief history since it has only been around for almost three decades. At the end of the 1980s, it was beginning to be developed as a way of procrastination by Thomas Knoll, a University of Michigan graduate student and doctoral candidate in computer vision. Knoll was trying to write programming code to display gray–scale computer images on a black–and–white bitmap monitor as

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